Guidance for using the logo:
The master logo should always be displayed as the dominant logo on any university material.
Do not add anything to the logo: Secondary and Tertiary logos are used as single images in their own right, don't try and recreate them by adding text to the master logo.
Don't modify or amend the logo in any way. Don't add stuff to it, remove, or change the colour or look of any elements. Ensure when resizing the logo that it remains in proportion (hold down shift when resizing in MS Office). Do not try and create sub logos based on a modified form of the master logo, or those which make use of the same font (Exo 2). If you would like a sub logo for your department, please contact the digital team within CMSR.
Give it space: The logo should always be surrounded by a minimum area of clear space (called the exclusion zone) that is equivalent to twice the width of the B in the logo. (see image). This is the case whether the logo is on posters, bags, clothing etc.
Really Important Bit: Do not invert the logo. The negative logos are not exact inverse copies of the positive ones- the clearest way to see this is to look at the swan outline for the negative logos - for these the swan is always filled in in white, whereas it is only an outline in the positive version. Always use the correct logo for the background. (see chart below).